Services and Nonprofit Organization Marketing

Nonprofit organization marking is the effort by nonprofit organizations to bring about mutually satisfying exchanges with target markets .As I mentioned before, Muji's no-brand strategy (generic brand) means that little money is spent on advertisement or classical marketing, and Muji's success is attributed to word of mouth, a simple shopping experience and the anti-brand movement. Muji's no-brand strategy also means its products are attractive to customers who prefer unbranded products for aesthetic reasons, and because it provides an alternative to traditional branded products.To the nonprofit foundation,MUJI's effort was in their display cabinet leverages their brand power,popularization of their idea for attracting potential customs.

In an effort to increase customer interaction, Japanese homeware and fashion retailer MUJI have introduced a new mobile app dubbed MUJI Passport, which will allow users to earn shopping points and MUJI Miles from both store visits and purchases. This point system will then lead to coupons, discounts, and special promotions that can be redeemed both in-store and online. Additional features allow for customers to search specific store's current stock, gain awards for their birthdays, and share updates through various social networks. MUJI will also be able to use the apps data to track buying habits and popular products, allowing them to improve their service and offerings. MUJI Passport will be available for both Apple and Android mobile operating systems.