Retailing is important part in the market, and retail stores are the spaces for exhibiting their products and attracting people. Walking in the retail store, customers can feel and understand the idea of the brand unconsciously.
MUJI is the Japanese brand not only sells the products but also the concept of lifestyle-simple. Actually, MUJI more focuses on popularizing their philosophy of lifestyle , so they design the products, the stores, and website as in entia. The material and color of the products are simple and essential.MUJI want to create a minimal and comfortable interior where the customers will enjoy staying in that atmosphere.
In addition, the MUJI store gives a clean, subtle and minimal impression which provides different feeling from the outdoor area, so the customers will feel free and relaxing when they walk in the stores,and the MUJI's products are made of nuture material which makes you feel pure when you touch them.And then MUJI has their own fragrance steaming equipment, so the store uses this mild fragrance to attract the customer who may think it will be nice to have this environment at home.
The whole MUJI store provides a clean, contented and relaxing place,and nuture materials.
This is all about MUJI lifestyle.
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