Ch. 16 - Advertising, Public Relations and Sales Promotion

 Ch. 16 - Advertising, Public Relations and Sales Promotion       

  

    Advertising is one of strategies in Marketing. Advertising presents the image of a brand and  core value of the brand.It is important way to let large region of people know their products.

On the one hand,the media MUJI uses are divers. They have direct advertising from the retail store, also, they have print advertising.MUJI does not to pay a billion dollar for a spokesman,and their are advertising just like album to promo their idea.They think their good quality of products is the best advertising. Due to the progressive and technology blast age, MUJI develops the bran through the website and public communication tool like facebook in different countries with their own languages to establish the interaction between the brand and the consumers. By the public communication tool,  they can promote the goods and get the feedback which helps improve the idea of branding system. Also, nowadays, they combine their networking with ipad which provides the convenience for the customers.

  On the other hand ,Muji's basic approach to advertising and promotional communication such catalogs,merchandising tools and magazine advertising is to use meration without being influenced by the times or their trends.We are strongly committed to producing photographic images that eliminate redundancy and clearly highlight the characteristics of the product design.The copy,brief and to the point,states only the facts,including specific points about the way the product is devised and background information about how it was brought to market.