The main idea of MUJI's products are no-brand,and good quality.MUJI concept is most main value for their branding. Basically the Muji is selling the concept when they sell the products. Muji's main kind of product is consumer product which the meaning of consumer product is bought to satisfy an individual's personal wants or needs,and MUJI's products are covered the many kinds of people's life.The philosophy of Muji is minimalism and simplicity throughout individual lifestyle products, using the natural mater products and protects the environment.
Tasty and healthy foods. Comfortable clothing. Household goods that are, above all, easy to use. For MUJI, the materials we use to make such products are of the utmost importance; consequently, considerable attention is given to their selection. We search worldwide for the most suitable raw materials. We use many industrial materials as well as materials discarded by others because of their appearance – items that can be acquired in bulk at low cost. The overriding selection criteria is always quality. These activities underpin our ability to create low-priced, high-quality products.
The processes by which each product is manufactured are subjected to careful scrutiny at MUJI. Processes that have no bearing on a product’s quality such as sorting, sizing, and polishing are eliminated, leaving only these processes that are truly necessary. Even items that have been discarded because they do not meet certain standards of size and appearance are turned into products for sale. Focusing on true quality, MUJI’s manufacturing processes eliminate waste and reduce costs.
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