MUJI is a Japanese retailer selling everything from fashion to furniture, and is distinguished by its design minimalism, emphasis on recycling and no-brand policy.For the personal selling to the target market, MUJI often do research about what kind of product which people seek for collecting selling information.Personal selling involves a two-way flow of
communication between a buyer and seller,
often in a face-to-face encounter, designed to
influence a person’s or group’s purchase
decision.For this purpose, MUJI always contact with the customs online ,collect and analyse those custom purchase records.
Numerous tasks are involved in managing personal selling including :setting objectives; organizing the sales force; recruiting, selecting, training, and compensating salespeople; and evaluating the performance of individual salespeople. The custom who live in the crowd city ,such as New York ,and like the simple style thing and decoration. And they would make a decision about the sales.As a dead fans of MUJI,the most interesting thing which was found by me is that their salespeople's style ,working behaviour ,and treating to customs are really suitable for their company, therefore,I think MUJI spent much effort on training their employees.
Numerous tasks are involved in managing personal selling including :setting objectives; organizing the sales force; recruiting, selecting, training, and compensating salespeople; and evaluating the performance of individual salespeople. The custom who live in the crowd city ,such as New York ,and like the simple style thing and decoration. And they would make a decision about the sales.As a dead fans of MUJI,the most interesting thing which was found by me is that their salespeople's style ,working behaviour ,and treating to customs are really suitable for their company, therefore,I think MUJI spent much effort on training their employees.
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