Ch. 4 - The Marketing Environment

Muji actually is more focusing on psychographic segmentation because they try to advocate certain lifestyle.And their consumers are in age 20s and 30s 

 In general, Muji has 3 kinds of customers based on their lifestyle.The first kind is that People who are satisfied with the bare necessity rather than those who pursue brands for the sake of vanity and desires.And the the other segment consists of people who support Muji’s environmental friendly stance Lastly,Consumers who are thrifty and looking for orginal products.In today’, Muji is successful at their market.

Muji’s products are made from natural materials, possess originality in their designs,it is suitable for today customers' view. 

Muji means “no-brand” and it is accomplished because the customer pride themselves as being sophisticated to recognise quality choice .

In Japan, “Muji is staggering cheap as it achieves cost leadership through production efficiency and saves on  building efforts .” This allows them to be popular among the price sensitive customers 

Muji is distinguished by emphasis on recycling, avoidance of waste in production and packaging, and conservation of natural resources.

Ch. 18- Social Media and Marketing

Social media is "any tool or service that uses the internet to facilitate conversations." According to the results of search in Google and another references, Mr Kazama is the only community manager behind the massive corporate social channels for MUJI, where 818,000 Facebook fans, 186,000 Twitter fans and 40,000 Mixi fans gather.And then,MUJI 's Instagram owns more than 34100 fans  for providing a way to customs leave their comments and wish .It also have auto clients services in its office website for having conversation with customer,and it will transform to Artificial services when the auto client services are unable to help the customer. As the social media, it is helpful to push people to create a system for managing all of MUJI’s social channels and activities. For example, as Mr kazama said,  “We have so many products in our line up that sometimes some products get missed when customers come to our stores. But if we let them know that they’re there, it would be a good way to sell those products.” Therefore, the social media of MUJI is significant for MUJI 's social commerce.
Crowdsourcing is that  using consumers to develop and market products. MUJI uses social media to expand their impact and collect the information and advisement from the custom.And MUJI likes to focus on anonymity. Even though famous and well known designers have worked on some product designs, the company usually prefers to keep the designer anonymous. Take one of MUJI's product for example, it is named "Transmutative Tatami" . It is a kind of Tatami which a Japanese traditional chair without legs and back. Because of the different seated position between western and Orient, there are many negative comments be left in social channels from Western world.Therefore, MUJI made the adjustment of this product ,and made the tatami can be shifted into a ground sofa. Finally, MUJI opan a new market and this product had been a  star product .

Chapter2 : Strategic Planning for a Competetive Advantage

In my opinion ,the best way to describe MUJI is that"a large 99 cent store" in the world,therefore, they might have been affected by star products like other companies because MUJI 's products have many kinds and cover many fields of people's life.The reasons of MUJI be successful are basic on their products quality , limpid Japanese style,and variety of product.

Today, I will take the MUJI's tea pot and my experience for example.

Firstly ,"Detail is everything",the high quality and humanization are the competetive advantage of MUJI'S products.I am into the culture of tea and I did not find out the tea pot how especial it is when I get it.One day I compared with a tea pot of another brand, and I found out the magic of MUJI's tea pot.On one hand , the quality of MUJI ' s tea pot is better than the same price level tea pot of another brands.On the other hand, it really surprise my is the detail of MUJI 's teapot. As a well know of overflow is misbehavior in tea culture,and the long of the tea pot water outlet and sieve prevent the tea overflow much better than the tea pots of another brands.

Secondly, limpid Japanese style is one of the products of MUJI's competetive advantages.Most part of people make the decision to buy MUJI's product because they like the Japanese style at the first time.After they found out the real enchantment of MUJI's products, they would buy more products which are same style  to build up and improve the integration of their life environment.

Finally,variety of product.is one of competetive advantages of MUJI. As I mentioned before, I would buy more MUJI's products when I want to build up and improve the integration of their life environment. Basic on the variety of product,the selling opportunity of derivative when a product was bought.For example, I would like to buy some tea cup when I bought a teapot.Just imagine then, there are more than 7000 kinds of products cover many fields of people's life,therefore, how many potential selling opportunity exist!!!

Brief History of MUJI Inc

 MUJI was founded in 1980. The main idea of MUJI are "rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products." MUJI’s products won great appreciation . It is not only popular through Japan but across the entire world.There are more than 700 MUJI stores around the world.For example, there are many stores around New York, such as SOHO and Time Square.

MUJI’s goal is to give customers a rational satisfaction, expressed not with, “This is what I really want” but with “This will do.” “This is what I really want” expresses both faint egoism and discord, while “This will do” expresses conciliatory reasoning. I am one of fanaticism fan OF MUJI's products, and it seems have a kind of magic to find something to buy when they get into the store.
MUJI products have the characters of contracted style, human-based and they born from an extremely rational manufacturing process. MUJI stores carrying more than 7,000 items ranging from clothing and household goods to food and even houses.Their kind of products include many kinds of human's daily life of commodity.