Ch. 4 - The Marketing Environment

Muji actually is more focusing on psychographic segmentation because they try to advocate certain lifestyle.And their consumers are in age 20s and 30s 

 In general, Muji has 3 kinds of customers based on their lifestyle.The first kind is that People who are satisfied with the bare necessity rather than those who pursue brands for the sake of vanity and desires.And the the other segment consists of people who support Muji’s environmental friendly stance Lastly,Consumers who are thrifty and looking for orginal products.In today’, Muji is successful at their market.

Muji’s products are made from natural materials, possess originality in their designs,it is suitable for today customers' view. 

Muji means “no-brand” and it is accomplished because the customer pride themselves as being sophisticated to recognise quality choice .

In Japan, “Muji is staggering cheap as it achieves cost leadership through production efficiency and saves on  building efforts .” This allows them to be popular among the price sensitive customers 

Muji is distinguished by emphasis on recycling, avoidance of waste in production and packaging, and conservation of natural resources.