2015年9月6日星期日

Brief History of MUJI Inc

 MUJI was founded in 1980. The main idea of MUJI are "rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products." MUJI’s products won great appreciation . It is not only popular through Japan but across the entire world.There are more than 700 MUJI stores around the world.For example, there are many stores around New York, such as SOHO and Time Square.
MUJI’s goal is to give customers a rational satisfaction, expressed not with, “This is what I really want” but with “This will do.” “This is what I really want” expresses both faint egoism and discord, while “This will do” expresses conciliatory reasoning. I am one of fanaticism fan OF MUJI's products, and it seems have a kind of magic to find something to buy when they get into the store.
MUJI products have the characters of contracted style, human-based and they born from an extremely rational manufacturing process. MUJI stores carrying more than 7,000 items ranging from clothing and household goods to food and even houses.Their kind of products include many kinds of human's daily life of commodity.

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